Questions, answered straight

It depends on scope, page count and how quickly content and feedback come back. A focused business site is usually a matter of weeks rather than months. We give you a realistic timeline after the first conversation, once we understand what the site actually needs to do.

We choose the platform after understanding your requirements, not before. What matters is that the result is fast, secure, easy for your team to update and straightforward to extend. We will explain the trade-offs of the options and recommend one.

Often, yes. We look at what is already working, what is costing you enquiries and what is worth keeping. Sometimes a targeted redesign of key pages is the better investment; sometimes the underlying structure is the problem. We will tell you honestly which one applies.

Yes. We set the site up so routine content changes such as text, images, blog posts and new pages can be handled by your team, and we walk you through it at handover.

We can advise on hosting, set up the deployment and get everything configured correctly. You keep ownership of your domain and hosting accounts, which is how it should be.

Meaningful movement usually takes months rather than weeks, and it depends on competition, the current state of the site and how much authority it already has. Technical fixes can show up relatively quickly; competitive rankings take longer. Anyone promising page one in thirty days is not being straight with you.

No, and we would be cautious of anyone who does. Search engines do not sell or guarantee positions. What we can commit to is doing the work that genuinely drives rankings, and reporting honestly on the results.

They do different jobs. Paid gets you visibility immediately and stops when the budget stops. SEO takes longer to build but keeps working. Most businesses benefit from both, and they strengthen each other, since better pages improve ad quality and conversion too.

We will tell you honestly. Sometimes the fastest route to search performance is fixing the site rather than adding content to a broken foundation. If that is the case, we will say so rather than bill for work that cannot succeed.

Yes. We can handle strategy only, or research, write and publish the content. Either way you will know what is being created and why.

We recommend platforms based on where your audience actually is and what your business sells, rather than defaulting to all of them. For most businesses that means focusing properly on a small number rather than spreading thin across many.

It depends on the platform, format and what your goals require. We agree the volume and mix up front so it is clear, and we would rather produce fewer strong posts than fill a calendar with weak ones.

We create it. Graphics, video edits, copy and captions are all part of the service. Where you have raw material such as product photos, footage or team pictures, that makes the content stronger and more authentic, so we will ask for it.

Yes, community management is included. We handle general engagement and route genuine enquiries to you promptly, following response guidelines we agree with you.

We report on reach, engagement, growth and enquiries. We are also clear about what social realistically does for your business, which is often brand recognition and trust that pays off across other channels, not only direct sales.

It depends on your market, competition, what a customer is worth to you and what you are trying to achieve. We will recommend a realistic starting budget and explain the reasoning. Too small a budget cannot gather enough data to optimise, which is a common and expensive mistake.

We choose based on where your audience is and how they buy. Search advertising suits people actively looking for a solution; social platforms such as Facebook and Instagram suit reaching people by interest and behaviour before they search. Often a combination works best.

No. Advertising budget is paid directly to the platforms and is separate from our management fee. That keeps spend transparent and means you always own the ad accounts and the data in them.

Campaigns can start delivering traffic and enquiries within days. Getting to efficient, reliable performance takes longer, because the campaigns need enough data to optimise against. We will tell you what to expect in the first weeks versus after a few months.

We will say so before spending your money. Sending paid traffic to a page that does not convert is the most common way ad budgets are wasted. Sometimes the right first step is fixing the landing experience.

Editing and post-production are our core service. We work with footage you supply, whether that is professionally shot material or content captured in-house. Where a project genuinely needs production, we will discuss the options with you.

The raw footage, any brand assets such as logo and fonts, and a clear sense of what the video is for and where it will run. If you have reference videos whose style you like, that helps us match expectations quickly.

We agree a revision round structure up front so it is clear for both sides. Getting direction agreed before editing begins is what keeps revisions few and focused.

Yes, and it is usually one of the most efficient things you can do. A single interview or shoot can often yield a long-form piece plus a number of short-form clips, each cut properly for its placement.

Yes. Captions are standard on social edits. Most social video is watched on mute, so an uncaptioned video is effectively a silent one.

Our focus is applied design, meaning the material a business publishes day to day, built on a coherent visual system. Where a brand needs identity foundations before that work can be consistent, we will discuss what is required rather than layering good design over an unclear brand.

Yes. If you have guidelines we work within them. If they are incomplete or have drifted over time, we will point out the gaps and can help tighten them.

You receive correctly formatted exports for each intended use, plus source files. You own the assets we produce for you.

Routine graphics working from an established system are fast. New formats or concepts need more time because there is design thinking involved rather than application. We agree timelines per project so expectations are clear.

Yes, and for most businesses this is worth doing. Templates for your recurring formats let your team produce on-brand graphics without a designer for every routine post.

Individual services deliver individual outputs. Campaign management is accountable for an outcome across all of them. The strategy, message, creative and measurement are handled as one piece of work, which is where most of the value is.

It depends on the objective. A product launch or seasonal promotion is time-bound. Lead generation usually runs continuously with defined review cycles. We agree the duration and review points during planning.

No. The channel mix comes from what the objective requires, not from what we offer. If a campaign only needs paid advertising and a landing page, that is what we recommend.

Against the objective agreed at the start, using measures defined before launch. That usually means enquiries, cost per lead and conversion rate rather than reach or impressions alone. We set this up before anything goes live so results are meaningful.

Yes. We would start by reviewing what is running, what the tracking says and where the gaps are, then tell you honestly whether it is worth continuing, restructuring or rebuilding.